4-Wall EBITDA
Studio-level EBITDA before corporate overhead — how a studio performs within its four walls.
Adjusted EBITDA
EBITDA adjusted for certain items to better reflect ongoing operating performance.
Ancillary Revenue
Revenue outside core membership — retail, private training, single classes, fees.
Annual Retreat
Yearly gathering of leadership and the Support Team. 2026: Harpeth Hotel, Franklin, TN.
ATS
Applicant Tracking System — recruiting platform for candidates, openings, and hiring workflows.
AUV — Average Unit Volume
Average annual revenue per studio — used to compare locations and gauge revenue potential.
Bookings & Shows
How many prospects book an intro and how many show — a read on lead quality and follow-up.
bps — Basis Points
Unit for percentage change. 100 bps = 1 percentage point.
CI — Culture Index
A behavioral assessment used for hiring, coaching, and "right person, right seat" conversations.
Competitors
Anyone offering reformer Pilates — some might consider these as well: [solidcore], Pure Barre, CorePower Yoga, StretchLab, and independent Pilates studios.
CP — Club Pilates
The brand and studio concept we operate.
Dems — Demographics
Population characteristics of a market: age, income, density, and behavior.
DMA
Designated Market Area — a geographic market used for marketing and expansion planning.
EBITDA
Earnings before interest, taxes, depreciation & amortization — a core profitability metric.
EBITDAR
EBITDA also excluding rent — useful for comparing studios with different lease structures.
EC — Education Coordinator
Studio role supporting instructor development and class quality.
EFT — Electronic Fund Transfers
Also known as drafts — auto-renew membership fees.
ELT — Executive Leadership Team
Senior leaders responsible for company strategy and cross-functional alignment.
eNPS — Employee Net Promoter Score
The same loyalty measure for the team — how likely employees are to recommend Spartan as a place to work.
Field
The teams working in the studios — instructors, sales associates, and managers on the ground — as opposed to the Support Team.
Fill Rate / Utilization
How full classes are versus available spots — a read on demand and schedule efficiency.
Franchisee
An operator licensed to run brand locations. Spartan is a Club Pilates franchisee — the largest in the system.
Franchisor
The company that owns a franchise brand and licenses it to operators — for us, Club Pilates (under Xponential Fitness).
FS Revenue
Full-system revenue across the Spartan-owned Club Pilates portfolio.
FTE — Full-Time Employee
A full-time staff member — used when counting headcount.
G&A — General & Administrative
Corporate overhead that supports the whole company rather than one studio — finance, people, marketing, development, leadership, and systems.
HRBP
HR Business Partner — partners with leaders on staffing, employee relations, and compliance.
In Market
Out visiting studios in person — time spent on the ground at locations rather than at a desk.
Intro Conversion Rate
Share of intro-class attendees who become paying members — a core sales metric.
KPI — Key Performance Indicator
A measurable metric of studio health — revenue, members, conversion, payroll, and more.
LI — Lead Instructor
Studio instructor leader supporting teaching quality.
LMS
Learning Management System — platform to deliver and track training content.
LOA
Leave of Absence — approved time away for qualifying personal, medical, or family reasons.
Mission & Principles
Spartan's framework for decisions, leadership, and how we operate day to day.
MOR — Monthly Operating Review
Recurring review of studio performance, financials, people, and key initiatives.
MT — Master Trainer
A senior instructor who trains and certifies new instructors.
MTD / YTD
Month-to-date and year-to-date — performance from the period start through today.
NMU / NNMU
New (and net new) member units added in a period.
NPS — Net Promoter Score
A measure of member loyalty — how likely members are to recommend us.
NSO — New Store Opening
The full timeline to open a studio: construction, pre-sale, staffing, training, launch.
PATH
Spartan's framework for gathering prospects’ and members’ personal Pilates goals.
Payroll Margin / Payroll %
Payroll as a percent of revenue — labor is the largest controllable studio expense.
PIT Crew
Performance Improvement Team — improves studio execution, training, systems, and retention.
Pre-Sale
The phase before opening when memberships are sold in advance and local marketing begins.
PVM — Price, Volume, Mix
Analysis of what's driving revenue change: pricing, quantity, and membership mix.
Quarterly Leadership Update
Town-hall meeting for leaders: company updates, priorities, and Q&A.
Reformer
The main piece of Pilates equipment — all Club Pilates classes are reformer-based.
RM / GM
Regional Manager (oversees a group of studios) and General Manager (runs one studio).
SA — Sales Associate
Studio team member supporting sales, intro follow-up, and the front desk.
SFH — Spartan Fitness Holdings
Our company — the largest Club Pilates franchisee.
SLT — Senior Leadership Team
Directors and above.
Snapdragon
The private equity firm with ownership in the company.
Spartan Academy
Spartan’s learning & development platform — role-specific training that grows the field team along the studio path from Sales Associate (SA) to General Manager (GM).
Spartan Games
A monthly 20-minute culture event for the whole Support Team — a rotating host runs fun games with prizes.
Spartan Gives
Company-wide community outreach — coordinated giving and service.
Spartan Skills
Training initiative building team capability through studio operations.
SSS — Same Store Sales
Sales performance for studios older than one year.
Studio / Unit / Store
Interchangeable terms for an individual Club Pilates location.
Studio Refresh
Investment in updating older studios — equipment, paint, signage, retail, and fixtures.
Support Team
The central team supporting studios — marketing, finance, people, dev, analytics.
Teacher Training (TT)
The pathway for certifying instructors — it builds the bench that keeps studios covered.
Unadjusted EBITDA
EBITDA before adjustments — may still include one-time or non-recurring items.
Xponential Fitness
The franchisor behind Club Pilates, StretchLab, YogaSix, Pure Barre, and BFT.
Zee / Zor
Franchise shorthand — Zee is the franchisee (the local owner/operator), Zor is the franchisor (the parent brand). You'll hear about the Zee-to-Zor transition.
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David Schuck
Brian Cormican
Becky Hansen
Tara Sikes
